How Geneus helped these businesses...
With our POS webshop, SABMiller Global Brands achieved simplified purchasing processes, volume consolidation, and global visibility over their marketing spend; what’s more, they also saved over 20% compared to previous pricing.
When it came to assessing marketing collateral spend, Pernod Ricard recognised a need for global consistency. By fully integrating Geneus into its existing systems, the drinks heavyweight optimised spend, consolidated brand procurement and reduced costs by 22%.
Unilever had a procurement challenge on their hands with a highly complex, technical product: ice cream cabinets. With Geneus, the consumer goods giant was able to gain full visibility over spend for the first time across all markets.
Global Consumer Goods Company
As a business built on principles and foundations, our client recognised the importance of brand consistency. By choosing Geneus, this premium brand owner was able to enhance their existing procurement system and gain full visibility over their significant marketing spend.